Kids Line // kidsline.com

 

visit kidslineinc.com // A Flash-based slide show on the home page showcases popular collections.
visit carters.kidslineinc.com // A Do-it-Yourself nursery designer for the Carters collection invites the user to interact.
visit kidslineinc.com // Each collection is displayed consistently, making product browsing a breeze.
visit kidslineinc.com // Dynamically pulling from Google data, the retail locator ensures customers can find Kids Line in their neighborhood.

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We make custom content management look like child's play.

For over two years, Element has handled the Web needs for Kids Line, an international children's nursery accessory company headquartered in California. With new licenses, collections, and products being updated frequently, they needed an online catalog system that was easy to maintain.

Element got to know their brand, product lines, and collaborated closely with their art director to put together not one website, but four, for their main US-based line, their UK and Australia lines, and their Carters-licensed collections. Among the bells and whistles are a Do-it-Yourself virtual nursery designer, a dynamic retail locator linked up to Google maps, and a Flash-based home-page showcase.

But what they appreciated the most is the content management system that allows for easy updating of collections and individual products—from photography to categorization to descriptions. With our custom tool, managing inventory is so easy it's, well... child's play.

Kids Line is an amazing client and a super fun brand to work with. Besides, we get to use the word "Snoozysnug" in a professional capacity. How many companies can boast vocab like that?

 

Discovery Center Museum // discoverycentermuseum.org »  

“Element quickly ramped up on the inner workings of our continually growing inventory, and had valuable insight on how it should be presented online. They took our established brand identity and created an effective site experience, allowing customers to easily browse and find matching accessories for their children's bedding. We very much enjoy working with them -- their problem-solving ability is as valuable as their design sense.”
- Kristin Holloway // Marketing Director, Kids Line

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